For the first time, Search Central Live is coming to Dubai on October 21, 2025!
After events in Europe, Latin America, and Asia, we're continuing our mission to help
you enhance your site's performance in Google Search, live i...

When shoppers are online, knowing which store to buy from can be a tough decision. The new
store widget powered by Google
brings valuable information directly to a merchant's website, which can turn shopper hesitation
...

Get ready, Japan! We're thrilled to announce the return of Search Central Live Tokyo on Nov 7,
2025! If you are fluent in Japanese and are interested, read on! We're bringing
back all the elements you loved, with even mo...

As part of our broader APAC plan, which includes new Deep Dive events and two local language
editions, we are happy to announce the details for our Chinese language event: Search
Central Live Hong Kong!

We're very excited to announce that Search Central Live is coming back to Ciudad de Mexico
on September 25! Following successful events throughout the world earlier this year, we're
continuing our mission to helpyou enha...

We're excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends w...

We're excited to announce the launch of the new Search Console Insights report. The new report offers
even more insights and a deeper integration with Search Console's Performance report.
With this change, we aim to stre...

We hope you're as excited about
Search Central Live Deep Dive APAC
as we are! With just a few weeks to go, we wanted to share an exciting experiment that we're
planning to run at the event, and introduce our comm...

As part of our ongoing efforts to
simplify the Google Search results page, we will be phasing out support for a few
structured data features in
Search. We regularly evaluate the usefulness of Search features, bot...

Member benefits, such as lower prices and earning loyalty points are a major factor considered by
shoppers when buying products online. Today we're adding support for defining loyalty programs under
Organization structur...

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to ...

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world.
In this post, we'll review the current state of app deep links — take a look at what they
are, the benefits of using the...

We're ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event
that will be held in Bangkok, Thailand this year on July 23-25!

A few months ago, we announced an improved way to view
recent performance data in Search Console.
The "24 hours" view includes data from the last available 24 hours and appears with a delay of
only a few hours. T...

In the previous posts about the Robots Exclusion Protocol (REP) we explored what's already
possible to do with its various components — namely robots.txt and the URI level controls.
In this post we will explore how...

Hello 2025! (Yeah, we know, time flies!) We've had some exciting plans in the works for
Search Central Live (SCL) Asia Pacific this year, and we're super excited to let you in on what
we've been up to. We've been listeni...

With the robots.txt file, site owners
have a simple way to control which parts of a website are accessible by crawlers.
To help site owners further express how search engines and web
crawlers can use their pages, the web standards...

A long-standing tool for website owners, robots.txt has been in active use for over 30 years and
is broadly supported by crawler operators (such as tools for site owners, services, and search
engines). In this edition of the r...

We're very excited to announce that Search Central Live is going to Madrid for the first time on April 9!
The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content
will be del...

On April 2, 2025 we'll be in Johannesburg, South Africa for the very first Search Central Live event in Africa!
We're excited to welcome you at Search Central Live South Africa and talk about all things Google Search!

Every now and then we get questions about robots.txt, robots meta tags, and the control
functionality that they offer. Following our December series on crawling,
we thought this would be the perfect time to put together ...

We're excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025.
The Google Search team has organized events in the city several times, but this time we're bringing our main Search event t...

We're excited to announce that Search Central Live is returning to São Paulo in 2025. Following our
successful events in 2023 and 2024, we're continuing our mission to help Brazilian businesses enhance
their site's performance ...

Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search
results. Initially introduced as part of the "site hierarchy" feature,
we've found that the breadcrumb element isn't as useful...

It might happen that by the end of this post you're going to try to decide who wrote this blog
post, a large language model (LLM) or Gary. And you'd be right to ponder that and delve into the
intricacies of the language ...

Content delivery networks (CDNs) are particularly well suited for decreasing latency of your
website and in general keeping web traffic-related headaches away. This is their primary purpose
after all: speedy delivery of ...

Faceted navigation is a great way to help users find what they need on your site, but it can
create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite
number of URLs, which causes...

The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large
thanks to the over 600 people who attended the events! We were thrilled to see the level of
enthusiasm and engagement from...

To better help you monitor the recent performance of your content, we're launching the '24 hours'
view to the SC performance reports and improving the freshness of the data. We're rolling out
these changes to all properties gradually...

Allow us to cache, pretty please.
As the internet grew over the years, so did how much Google crawls. While Google's crawling
infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests
that...

You may have heard that Google Search needs to do a bit of work before a web page can show up in
Google Search results. One of these steps is called crawling. Crawling for Google Search is done
by Googlebot, a program running on Goog...

It's been over ten years since we initially announced the sitelinks
search box in Google Search, and over time, we've noticed that usage has dropped.
To help simplify the search results, we'll be removing this visual element starting...

Our first two Search Central Live events in Asia this year have been wrapped up and we finished
looking back at what we've learned and what we can do better.

Google's Store Ratings
have been helping US merchants highlight the high quality experiences other shoppers have had right
from Search, and we're now bringing store ratings to English-language shopping searches in
...

We're sharing more information about our new search experiences in South Africa, and how South
African platforms can express interest and participate.

This post is about the new Google Trends Tutorials YouTube series. In these videos you'll learn how to use
Google Trends to analyze patterns in Google Search and Youtube searches, and use them to create
interesting content online.

As previously announced, we're coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we're very excited! The KL event will be in English and the Taipei event will be conducted in Mandarin (Traditional Chinese).

Over the recent years, AVIF has become one of the most commonly used image formats on the web.
We're happy to announce that AVIF is now a supported file type
in Google Search, for Google Images as well as any place that ...

This post announces the August 2024 core update to Google Search.
This update is designed to continue our work to improve the quality of our search results by
showing more content that people find genuinely useful and less content th...

This post announces Search Console recommendations, a new feature that provides websites with optimization
opportunities and suggests actions they can take to improve their presence on Google Search.

This post discusses a new and easier way to add shipping or return information directly in Search Console.

We're coming back to Thailand with Search Central Live! As mentioned in our blog post about our APAC plans for SCL, we now have a date and a site where you can sign up for a chance to secure your spot at Search Central Live Bangkok 2024.

The Google Search Central LinkedIn channel is (finally) here!

We're adding support for return policies at the organization level, which means you'll
be able to specify a general return policy for your business instead of having to define one
for each individual product you sell.

The last step of our migration to a mobile-first index
will soon be complete: the small set of sites we've still been crawling with desktop Googlebot
will be crawled with mobile Googlebot after July 5, 2024.
Most...

Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we're aiming to visit Indonesia, Malaysia, Taiwan, and Thailand.

This post discusses an update to Search Console's user and permissions to improve the
accuracy and reflect the actual state of unused ownership tokens.

We're excited to announce a Search Central Live event in Warsaw, Poland on April 24, 2024.
Search Central Live
is our global Google Search event series specifically for site owners, publishers, and SEOs.

Following our latest update on our preparations for the DMA
(Digital Markets Act), we're sharing more details about what publishers can expect to see in
regards to new search results in European Economic Area
(EE...

Today we announced
the March 2024 core update. This is designed to improve the quality of Search by showing less
content that feels like it was made to attract clicks, and more content that people find use...

We're excited to announce a Search Central Live event in Bucharest, Romania on April 4, 2024.
Search Central Live
is our global Google Search event series specifically for site owners, publishers, and SEOs.

In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search.
Then, in 2023 we added support for shipping and returns structured data.
Today, we are adding structur...

Today we're publishing a refreshed, more pocket-sized version of the SEO Starter Guide with
a better focus on a starter audience and the topics we think a person who's just dipping
their toes in SEO should focus on and why.

We're excited to announce that Search Central Live is returning to São Paulo on February 29, 2024. Following our successful events
last year, we're continuing our mission to help Brazilian businesses enhance their site's performance in Google ...

We're excited to announce that Search Central Live is coming to Buenos Aires on March 5, 2024. Following successful events throughout
the world last year, we're continuing our mission to help website owners to enhance their site's performance ...

I'm sure you're all wondering why we have gathered you here today. That's right: it's the
end of year blog post in which we go over what happened in 2023 on Google Search Central,
and have some fun along the way!
...

Vacation rentals on Google make it easier for travelers to discover the best lodging options,
whether they're searching for a cozy cabin or a house that sleeps ten. Today, we're announcing a
new and simpler way for vacation rental in...

Earlier this year, we made a change to only show video thumbnails next to results on the main
Google Search results page when the video is the main content of a page. Today, we're
extending this change to search results in Video mode...

Since 2013, Google has supported logo structured data, which recognizes two Organization
fields: logo and url. Today we're expanding our support for organizational information by
extracting additional administrative data such as name...

Today we're announcing support for profile page and discussion forum structured data for use
in Google Search, including new reports in Search Console. This markup works with Google
Search features that are designed to show first-per...