With v18 of the Google Ads API, you can now use the Recommendations.GenerateRecommendations method during campaign construction to retrieve optimized budget suggestions for Performance Max and Search campaigns.


When using the GenerateRecommendation...

Today, we’re announcing the October 2024 update to the Display & Video 360 API. This update adds the following:


Support for cost-per-view performance goals and the targeting of connected devices.
The ability to generate and download Structured Data...

Today, we’re announcing the v18 release of the Google Ads API. To use the v18 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.



Here are the highligh...

Starting November 13th, Google Ads will be implementing a new data retention policy. All account data, including performance metrics, billing information, and historical reports, will now be retained for a period of 11 years.


This means that when qu...

The detail_placement_view can be used to query metrics aggregated by ad group and URL or YouTube video in the Google Ads API. The detail_placement_view is not intended to be used for campaigns with an advertising_channel_type of PERFORMANCE_MAX, as th...

Starting on October 16, 2024, we will start rolling out changes to search and display reporting. As a result of this change, Google Ads Query Language (GAQL) queries for campaigns with an advertising_channel_type of SEARCH or DISPLAY will return a va...

If you want all new blog posts sent directly to your inbox, we have good news. The blog includes a customizable RSS feed that you can subscribe to with your favorite RSS service. Just paste the URL above into your RSS service and get the blog contents ...

Update: Updated section on changes to YouTube & partners line item content targeting to clarify that targeting of this type will not be able to be assigned directly to YouTube & partners line items, but can be inherited from the parent advertiser.


...

On October 1, 2024, the Anonymous Inventory Modeling (AIM) reporting dimension will sunset and DST/ROC (Regulatory Operating Costs) and Total Media Cost metrics will become incompatible with YouTube reports in Display & Video 360. This will impact th...

We're pleased to announce that v202408 of the Google Ad Manager API is available starting today, August 21, 2024. This release brings support for setting contextual targeting with ContentLabelTargeting and VerticalTargeting. It also adds AdsTxtService...

The Google Real-time Bidding protocol is deprecated and will sunset on February 15th, 2025. As previously announced, Google plans to no longer send bid requests to endpoints configured to use that protocol after it is sunset.


Additionally, starting ...

Google Ads API v15 will sunset on September 25, 2024. After this date, all v15 API requests will begin to fail. Migrate to a newer version prior to September 25, 2024 to ensure your API access is unaffected.

Here are some resources to help you with th...

Starting on September 9, 2024, Google Ads API users will no longer need to wait 24 hours before uploading conversion adjustments - they can be uploaded immediately after the original conversion has been uploaded or recorded by Google tags.


This me...

Today we’re announcing the promotion of the Structured Data Files (SDF) QA format to general availability.


The SDF QA Format was initially released in open beta on May 30, 2024. The QA format allows you to download SDFs for Line Item and YouTube Ad...

Today, we’re announcing the v17_1 release of the Google Ads API. To use some of the v17_1 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week. This version...

In October, 2024, Python 3.8 will reach end-of-life and will no longer be supported by the Python Software Foundation. Once Python 3.8 officially reaches end-of-life status, it will also no longer be supported by the Google Ads client library for Pyt...

Update (August 2, 2024 13:30 PST): Follow our Google Ads dashboard at ads.google.com/status for updates. See this Google Ads entry for details on this outage.


We are actively looking into an issue with Google Ads. As of August 1 at about 2 PM EDT, th...

Today we’re announcing the deprecation of Structured Data Files (SDF) v6. This version will sunset on April 30, 2025.


Migrate to SDF v7 or higher before the sunset date to avoid any interruption of service. Instructions on how to migrate from v6 to...

As previously announced, Ads Developer Relations hosted a workshop on July 17: Performance Max and the Google Ads API. We are grateful to all the Google Ads API and Performance Max enthusiasts who tuned in for the live workshop.


If you didn't get ...

As announced in February 2024, Display & Video 360 API v2 will sunset on September 3, 2024. Please migrate to Display & Video 360 API v3 before the sunset date to avoid an interruption of service.


You can read our release notes for more information...

Note: Based on popular feedback, we are extending the sunset date for this change. This feature will continue working in older API versions until v16 sunsets. Sunset Schedule can be found here.



Starting the week of August 19, 2024, we will roll out...

On October 31, 2024, Display & Video 360 Entity Read Files (ERFs) will sunset. After this date, new private and public ERFs will not be generated. ERFs were deprecated in June 2021 and the October sunset date was first announced in January 2024.


If...

As previously announced, the Performance Max and the Google Ads API workshop is only one week away, on July 17, 2024. Register today to reserve your spot.


As a reminder, this developer-focused, virtual workshop will provide you with knowledge, reso...

What changed?
On 24 July 2023, we announced the auto-migration of location extensions to assets. For the majority of accounts, location extensions were automatically migrated to assets. This change was made to expand the variety of ways in which your l...

Today we're announcing the release of the Merchant API Beta. This is the newest version of the Content API for Shopping which comes with exciting new features. The Merchant API is a redesign of the Content API for Shopping which can help you showcase y...

In the upcoming months, Display & Video 360 instant reports will be made available using the Bid Manager API. We previously announced the migration of certain report types from Offline Reporting to Instant Reporting.


Once a partner is migrated, they...

Today, we’re announcing the June 2024 update to the Display & Video 360 API. This update adds the following:


The ability to retrieve and manage keyword targeting assigned at the advertiser level.
The optimizationObjective field in the InsertionOrde...

What’s New



Starting with Google Ads API v17, BatchJobService supports AssetGroupOperation. With this change you can use batch processing to create and manage entire Performance Max campaigns.


Batch processing is a powerful feature in the Google A...

Today, we’re announcing an upcoming developer workshop, Performance Max and the Google Ads API. These virtual sessions will provide you with knowledge, resources, and support to create, manage, and report on Performance Max campaigns in the Google Ad...

What's Happening?


As we continue to improve our support experience, we are making changes to how you contact the Content API for Shopping support team.

What's Changing?


How you contact “Content API for Shopping” Support:




Shutting down current...

Today, we’re announcing the v17 release of the Google Ads API. To use some of the v17 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.



Here are the ...

Today we’re deprecating the publisherReviewStatuses field in the Display & Video 360 API Creative resource. The field will sunset on June 26, 2024. After the sunset, publisherReviewStatuses will always contain an empty array in retrieved Creative res...

Today we’re announcing the general availability of the Structured Data Files (SDF) v7.1 and the open beta of our new QA format. Both are available to all Display & Video 360 users.


While in open beta, the QA format might be updated without notice. ...

Do you want to discover if Performance Max can provide additional benefits beyond your existing campaigns?
Are you interested in upgrading existing campaigns to Performance Max?
Do you need to scale your upgrades using the Google Ads API?

What’s new
...

We're pleased to announce that v202405 of the Google Ad Manager API is available today. This release brings support for contextual targeting.


It also includes a number of deprecations, such as the removal of the ActivityService, ActivityGroupServic...

We recently published a new suite of guides on how to create Performance Max campaigns in Google Ads scripts. You can check them out on our developers site.

These guides focus on using the new mutate function, which lets you access most of the feature...

Starting June 10, 2024, we are rolling out a permanent change that automatically pauses Google Ads keywords that haven’t had any impressions during the last 13 months. The rollout is expected to be complete for all production Google Ads accounts in A...

Since 2020, we've asked the Google Publisher Tag (GPT) developer community to provide their valuable feedback through an annual survey. This feedback influences what we work on each year, and has directly inspired work on resources and tools like the ...

Google Ads is rolling out a new feature that allows the account administrator to request its users to switch from a regular personal email address (for example john.doe@gmail.com) to a business email address (for example john.doe@example.com). We are...

What's changing?



We are updating the Google Ads API resource usage policy to throttle GoogleAdsService.Search and GoogleAdsService.SearchStream query patterns that consume excessive amounts of API resources. If a particular query pattern is throttl...

Today we’re announcing the April 2024 update to the Display & Video 360 API. This update includes:


Support for additional key performance indicator (KPI) types.
Targeting support for new AppPlatform and Exchange values.
The addition of a new YouTub...

Today, we’re announcing the v16_1 release of the Google Ads API. To use some of the v16_1 features, upgrade your client libraries and client code. The updated client libraries and code examples will be published next week. This version has no breakin...

Google Ads API v14 will sunset on June 5, 2024. After this date, all v14 API requests will begin to fail. Migrate to a newer version prior to June 5, 2024 to ensure your API access is unaffected.

Here are some resources to help you with the migration:...

The Content API for Shopping now automatically increases your products and accounts quotas as your account grows.


Because your API quota now changes dynamically, we have removed the static chart from our published limits guide. To check your curren...

To align more closely with industry practices and embrace OpenRTB as the standard protocol,
Authorized Buyers Real-time Bidding protocol will sunset February 15th, 2025. Following this date, bid requests will no longer be sent to endpoints configured ...

Today we’re announcing the deprecation of Structured Data Files (SDF) v5.5. This version will sunset on October 3, 2024.


Migrate to v7, the most recent version, by the sunset date. Instructions on how to migrate to v7 can be found in our migration...

Today we are pleased to announce the release of a dedicated Performance Max developer guide. With this release, we’ve moved Performance Max content to its own tab in the main navigation of our developer documentation with a dedicated landing page and ...

On April 2, 2024, the Display & Video 360 API will institute a new project-level quota of 1500 total (read and write) requests per minute per project and 700 write requests per minute per project to help protect our infrastructure and improve the s...

Starting with version 19.0.0, the Google Ads API client library for .NET requires .NET version 6.0 or higher. Support for .NET Framework remains unchanged and the minimum required version remains 4.7.2.


Version 18.1.0 of the Google Ads API client l...