New product announcements from Google Ads and AdMob at the 2024 Google for Games Developer Summit for mobile game developers.

These new tools help developers build immersive and engaging games that players love.

Updated guidance for publishers looking to experiment with monetization strategies

4 strategies to help app developers and publishers to drive durable business growth in 2023.

Top monetization strategies to help app developers drive business growth in 2022.

New solutions from Google Ads to help game developers drive sustainable growth.

Announcing Google for Games Developer Summit 2021, an online event to help game developers grow your business.

To help create a clean and safe ads ecosystem for both developers and advertisers, we’re introducing a new app review process across AdMob and Ad Manager. The process wi…

The holiday season presents a great opportunity for app publishers to earn more from rising CPMs. This year, as consumers continue to spend more time in apps, it’s even …

Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at hom…

A top request we get from app publishers is to provide guidance on how to achieve the optimal mediation setup to maximize ads revenue. This can be a daunting task as it …

People are turning to apps to stay informed, inspired and entertained while spending time at home. For example, searches for "meditation apps" have grown globa…

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that th…

Last month, Game Developers Conference (GDC) organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the…

Mobile apps have transformed the way people engage with the world. From gaming, to ride sharing, to messaging, apps enrich the lives of billions — and are often funded b…

In this article, we'd like to go over a few examples of A/B tests you can implement to get you started.

We address some of the more common misconceptions we’ve heard about mobile ads to help app publishers uncover opportunities to increase their revenue.

Adaptive anchor banners are a great option for AdMob publishers who want the simplest solution to getting the best banner ad returned across any device.

At AdMob, we’ve recently released some updates to our reporting so that you can gain more actionable insights about your app users.

Highlight Google's efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Video ads are one of the most effective ad formats to use in your app, but you should optimize your app to play them to make sure users have the best experience.

To help build a safe and transparent advertising ecosystem, we’re introducing support for app-ads.txt across Google AdMob and Google Ad Manager.