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Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions, explore the newest tools and tips, and connect with Apple experts in labs and digi...

Last year, Apple announced an update coming to the App Store in early 2022 that would allow developers of “reader” apps to include an in-app link to their website for account creation and management purposes. Starting today, with the update of App Stor...

Since February of this year, developers of dating apps on the App Store in the Netherlands have been able to use the StoreKit External Purchase Entitlement or the StoreKit External Purchase Link Entitlement to enable the capability to sell services thr...

You’ve made a great app and published it on the App Store. Now, it’s time to help people find out about it. We’ll review how you can use the App Store’s existing tools, promotional offers, and more to drive downloads, in-app purchases, and subscription...

There’s still time to connect with Apple experts through online sessions where you can learn about the latest App Store features and get your questions answered. Find out how to create product pages that resonate best with the people you’d like to reac...

Starting April 25, 2022, iOS, iPadOS, and watchOS apps submitted to the App Store must be built with Xcode 13, which includes the SDKs for iOS 15, iPadOS 15, and watchOS 8.
Make the most of the exciting features in iOS 15, iPadOS 15, and watchOS 8 to o...

Family Sharing helps people share access to eligible auto-renewable subscriptions with up to five iCloud family members across their Apple devices. You can enable Family Sharing for your subscriptions to grow your subscription business, encourage paid ...

Connect with Apple experts through online sessions February 15 to March 29 to learn about the latest App Store features and get your questions answered. Find out how to create product pages that resonate best with the people you’d like to reach, provid...

Throughout its history, Apple’s App Store has helped drive innovation in the Netherlands. Today, the iOS app economy supports over 184,000 Dutch jobs, and we have helped Dutch developers access markets and customers in 175 regions around the world thro...

As a reminder, the intermediate certificate updates are now available for the Apple Push Notification service (APNs) and Developer ID.Apple Worldwide Developer Relations Intermediate Certificate (G4)APNs SSL certificates are now issued from a new inter...

With custom product pages, you can create up to 35 additional versions of your App Store product page to showcase different app features, content, or promotions. And now, new seamless integration with Apple Search Ads lets you easily use these pages to...

The App Store Connect API now offers greater flexibility to automate and customize workflows for your app. With these new capabilities, you can create and submit in-app events, custom product pages, and product page optimization tests. This release als...

In order to provide more time for you to update your apps, we’ve changed the following requirement deadlines to June 30, 2022.Online group event in-app purchasesIn 2020, we chose to support apps and developers that needed to adapt services from in-pers...

Now it's even easier to acquire, retain, and win back subscribers. In addition to one-time-use codes, you can now create custom codes in App Store Connect — each with a unique name that you choose (such as SPRINGPROMO). Each code can be redeemed throug...

Discover how you can add support for in-app events, develop for Apple Watch, learn about Metal for A15, and more.









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Apple designed the App Store to be a safe and trusted place for people to discover and download apps. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people a private and secure user experience across apps ...

Last year, we introduced an updated way to submit apps, in-app events, custom product pages, and product page optimization tests for review in App Store Connect. Starting January 25, 2022, the submission experience will be automatically updated for all...

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the A...

App Analytics in App Store Connect helps you see how people discover and engage with your apps. You can now view information about your in-app events, including event page views, reminder and notification data, and the number of downloads and redownloa...

Maps Web Snapshots let you visually share important points of interest and details including business locations, geographic boundaries, and routes — simply by loading a URL. Snapshots work well when you’d like to replace a static image on your website,...

Starting January 27, 2022, intermediate certificate updates will be available for the Apple Push Notification service (APNs) and Developer ID.Apple Worldwide Developer Relations Intermediate Certificate (G4) APNs SSL certificates will be issued from a ...

Swift Playgrounds is the best and easiest way to learn how to code. And with Swift Playgrounds 4, you have the tools to build iPhone and iPad apps right on iPad and submit them directly to App Store Connect, providing a new way for you to easily create...

The Apple Developer Agreement, Program License Agreement, and Schedules 1, 2, and 3 have been updated to provide clarification, and to support updated policies and upcoming features. Please review the changes below and accept the updated terms as neede...

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the A...

You can now take advantage of two exciting new features that help you build more effective App Store product pages.
Product page optimization. Try out alternate versions of your app's product page with different icons, screenshots, and app previews to ...

Originally published December 2 on the App Store Today tab.For over a decade, we’ve taken a moment at the end of the year to celebrate the very best apps and games on the App Store. We’ve heralded the work of individual self-taught developers as well a...

Every year, the App Store celebrates exceptional apps that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. Join us in celebrating the work of outstanding develop...

Ariel Vardi’s road to launching Facer started a long way away. Mars, specifically.
In 2015 he released the official Apple Watch game The Martian, based on the film starring Matt Damon. “You played directly from your wrist, interacting in real time with...

Connect with Apple experts to learn how to create best-in-class apps through office hours and live sessions with Q&As until December 17. The final set of Tech Talks activities have been released, so register today if you're a member of the Apple De...

It’s time for our fourth and final Tech Talks digest, and we’ve got one last round of sessions and office hours for you to peruse and enjoy. Tech Talks events are running through December 17 — don’t miss your chance to learn more about Object Capture o...

Isharna Walsh was several years into a long-term relationship when she had a life-changing realization.
“We’d hit that point where the sex sort of decreases,” Walsh says, “and I realized I had no idea how to consistently create intimacy, talk about sex...