Google

Prompt users to update to your latest app version




Posted by Lidia Gaymond – Product Manager, Google Play



For years, Google Play has helped users enjoy the latest versions of your app through auto-updates or in-app updates. While most users update their apps this way, some may still be stuck on o...
Google

January 2024 update to Display & Video 360 API


Today we’re announcing the January 2024 update to the Display & Video 360 API. This update includes the following features:


A new floodlightGroups.floodlightActivities service that enables the programmatic retrieval of FloodlightActivity resources. ...
Google

Performance Max Guide Enhancements



Today, we are pleased to announce several guide enhancements to improve the experience of creating, managing and reporting on Performance Max campaigns with the Google Ads API.


New Getting Started guide that outlines the steps to create

Standard...
Google

YouTube Ads Creative Analysis




Posted by Brian Craft, Satish Shreenivasa, Huikun Zhang, Manisha Arora and Paul Cubre – gTech Data Science Team





Introduction

Why analyze YouTube ads?

YouTube has billions of monthly logged-in users and every day people watch billions of hou...
Google

A New Approach to Real-Money Games on Google Play




Posted by Karan Gambhir – Director, Global Trust and Safety Partnerships




As a platform, we strive to help developers responsibly build new businesses and reach wider audiences across a variety of content types and genres. In response to strong d...
Google

What’s new with Google Cast?




Posted by Meher Vurimi, Product Manager




Since we launched Google Cast in 2013, we've been working to bring casting capabilities to more apps and devices. We have come a long way. Now, users can cast to many new devices, like TVs, speakers, smart...
Google

Google Ads API v13 sunset reminder

Google Ads API v13 will sunset on January 31, 2024. After this date, all v13 API requests will begin to fail. Please migrate to a newer version prior to January 31, 2024 to ensure your API access is unaffected.

We've prepared various resources to help...
Google

This is over



I'm sure you're all wondering why we have gathered you here today. That's right: it's the
end of year blog post in which we go over what happened in 2023 on Google Search Central,
and have some fun along the way!
...
Google