Today, we are pleased to announce several guide enhancements to improve the experience of creating, managing and reporting on Performance Max campaigns with the Google Ads API.


New Getting Started guide that outlines the steps to create

Standard...

Today we’re deprecating cross-device conversion metric values in Bid Manager API. The following values will sunset on February 28, 2024:


METRIC_CM360_POST_CLICK_REVENUE_CROSS_ENVIRONMENT
METRIC_CM360_POST_VIEW_REVENUE_CROSS_ENVIRONMENT
METRIC_POST...

Google Ads API v13 will sunset on January 31, 2024. After this date, all v13 API requests will begin to fail. Please migrate to a newer version prior to January 31, 2024 to ensure your API access is unaffected.

We've prepared various resources to help...

The Content API for Shopping easy onboarding authentication method and tab, which create a service account for you, will not be available in Merchant Center Next. Easy onboarding is still available in Merchant Center Classic.


You can still use exist...

Background



Ad-tech providers have historically used third-party cookies for conversion measurement, and for attributing conversions to ad interactions. Conversion measurement is critical for evaluating the performance of ad campaigns and automated b...

In June 2023, support for Python 3.7 was deprecated in the Google Ads API Client Library for Python. In Q1 2024, a major version of the library will be released that makes it incompatible with Python 3.7. Library changes related to compatibility with P...

We’re announcing our tentative 2024 release and sunset schedule for upcoming versions of the Google Ads API to bring greater clarity to your planning cycle. Please keep in mind that these dates are only estimates and may be adjusted going forward. Addi...