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Developers will also gain new flexibility to manage pricing globallyApple today announced the most comprehensive upgrade to pricing capabilities since the App Store first launched, providing developers with 700 additional price points and new pricing t...

The busiest season on the App Store is almost here! Make sure your apps and product pages are up to date and ready in advance of the upcoming holidays. We’re pleased to remain open throughout the season again this year and look forward to accepting you...

For over a decade, the App Store editorial team has taken a moment at the end of the year to celebrate the very best apps and games. We’ve heralded the work of individual self-taught developers and huge international teams.
With so many wonderful apps ...

Every year, the App Store editorial team celebrates exceptional apps that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. Join us in celebrating the work of outs...

Connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A are being held through December 8 in...

Last fall, members of our Design Evangelism team got together to answer your Slack questions about design philosophy, color guidelines, keyboard shortcuts, and much more. Here are a few highlights from that conversation, including guidance about the HI...

Join us for another exciting week of the Ask Apple developer series, where you can connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much m...

Shape-shifting animations. Effervescent effects. And a downright playful name. “I genuinely wasn’t expecting [the Dynamic Island],” says Christian Selig, developer of popular Reddit client Apollo. “That’s what blew me away: It’s just not something that...

The beta versions of iOS 16.2, iPadOS 16.2, macOS 13.1, tvOS 16.2, and watchOS 9.2 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to ...

Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something...

Get ready to connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A will be held this Novem...

The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns — all while maintaining user privacy. It supports multiple ad formats, including static images, videos, audio, and inte...

The App Store Review Guidelines have been updated to support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.
Revised in Before You Submit: “Provide App Review wit...

iOS 16.1 and iPadOS 16.1, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen a...

Integrate new and powerful communication features in your app with watchOS 9. Deliver timely information with rich complications on more Apple Watch faces, enable sharing of your app content, let users make VoIP calls directly from Apple Watch, and mor...

macOS Ventura makes the things you do most on Mac even better, with powerful new ways to get more done, share and collaborate in your favorite apps, immerse yourself in next‑level games, and take full advantage of your other devices. Machine learning e...

Integrate your tvOS app with your iOS, iPadOS, or watchOS app to unlock new experiences on Apple TV. Adopt multiuser support to make it easier for people to enjoy your Apple TV app with improved system integration for user profiles, and customize your ...

Apple Entrepreneur Camp supports underrepresented founders and developers with app-driven organizations as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepren...

Join us for Ask Apple, a new series for developers to connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much more.Ask Apple runs for the fi...

Discover how you can build rich photography apps with the latest Camera capture capabilities and by integrating with the system Photos library. We’ll take you through updates to the built-in Photos Picker, PhotoKit framework, and Camera APIs for iOS, i...

Live Activities display your app’s most current data on the iPhone Lock Screen and in the Dynamic Island, helping people keep track of tasks and events that they care about. Discover how you can use ActivityKit to build compelling Live Activities for y...

Apple Watch development has never been simpler with watchOS 9: Discover how you can more easily accomplish common tasks in Xcode, including file management and icon design. Explore the latest native controls like sharing features and steppers, check ou...

Learn how you can create great glanceable experiences with WidgetKit. We’ll show you how you can build a complication for Apple Watch and provide the same great experience for the iPhone Lock Screen. Discover how you can migrate your complications from...

Whether you’re creating a new app or adding features like Swift Charts or widgets to an existing project, discover how the latest updates to SwiftUI can help you build powerful and flexible user interfaces. Explore improvements to SwiftUI’s syntax, inc...

Learn how you can speed up common tasks for people using your app when you use the App Intents framework. Discover how you can programmatically bring your app’s content and functionality to system services like Siri and the Shortcuts app. We’ll show yo...

Swift offers built-in support for asynchronous and concurrent code to help you optimize parallelization of tasks — especially on machines with more cores. With Swift concurrency, you can ensure small tasks that require UI updates can be prioritized whi...

Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in...

Like the groundbreaking women it spotlights, the Rebel Girls app has a remarkable story.
It began a mere six years ago with a book called Good Night Stories for Rebel Girls. Written and art-directed by Elena Favilli and Francesca Cavallo, the premise w...

Discover how you can build Live Activities for your apps using the new ActivityKit framework, now available in iOS 16.1 beta and Xcode 14.1 beta. Live Activities help people keep track of your app’s content with real-time updates. Your app’s Live Activ...

The beta versions of Xcode 14.1, iOS 16.1, iPadOS 16.1, tvOS 16.1, and watchOS 9.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to ...

WeatherKit brings valuable weather information to your apps and services through a wide range of data that can help people stay up to date, safe, and prepared. It’s easy to use WeatherKit in your apps for iOS 16, iPadOS 16, macOS 13, tvOS 16, and watch...

The murder mystery game Overboard! is a whodunit with a killer twist: You done it… and now you have to get away with it.
In Overboard!, you play not as the detective but the murderer most foul — Veronica Villensey, a fading 1930s starlet who’s tossed h...

Now that you’ve watched the Apple Event, get ready for the release of iOS 16, tvOS 16, and watchOS 9. Learn how you can submit apps for each platform and explore how you can support the latest software features in your apps and games. Submit your appsG...

Xcode Cloud, the continuous integration and delivery service built into Xcode, accelerates the development and delivery of high-quality apps. Get started by configuring a workflow in Xcode and receive 25 compute hours per month at no cost until the end...

Build, test, and distribute great apps using Apple’s continuous integration and delivery service, Xcode Cloud. This toolkit provides you with all the information you need to manage and optimize your workflow. Learn how to set up your first workflow, de...

Few things are more emotionally gratifying than checking something off a to-do list (well, for some of us, anyway).
But if that sort of thing pleases you currently, wait until you get a load of the (Not Boring) Habits approach. The app’s checkbox is n...

You can now watch the Keynote, Platforms State of the Union, and nearly 200 sessions from this year’s Apple Worldwide Developers Conference with Japanese, Korean, and Simplified Chinese subtitles. Available on the web or the Apple Developer app for iPh...

Watch the replay from September 7 at apple.com.Replay the special Apple Event

The world of Lego Star Wars: Castaways contains many wonders — amazing animation, delightful storylines, and pitch-perfect physical comedy. Perhaps the most impressive among them, however, is this: If you had a big enough pile of bricks (and a big enou...

Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Türkiye. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%.You...

It is a demonstrable fact of app development that most great ideas arrive in late-night diners.
At least, that’s how it went for Curtis Herbert — creator and mastermind behind the ski-tracking app Slopes. One evening during a winter trip to the Poconos...

Connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A are being held throughout August in ...

Marvel Future Revolution pulls off a balancing act that’s nothing short of heroic.
Netmarble’s open-world superhero MMORPG is a massive Marvel mashup that unites heroes and villains from all universes, timelines, and realities for a giant free-for-all....

Apple Entrepreneur Camp supports underrepresented founders and developers of app-driven organizations as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneu...

Max Frimout is an audio engineer for Odio, and it’s his job to transport you and your ears to a different world.
From his home studio in the Netherlands — stocked with keyboards, instruments, and a tangle of wires and boards more suited to a ‘50s B-mov...

Live Activities help people stay on top of what’s happening in your app in real time, right from the Lock Screen. You can now get started with Live Activities and the new ActivityKit framework, which are available in the beta 4 version of iOS 16.Please...

Get ready to connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A will be held throughout...

Lots of games defy easy explanation, but Wylde Flowers is a particularly rare bloom.
This charming Apple Design Award-winning game is a cross-pollination of farming simulation, eerie mystery, optional love story, and exploration of tolerance and unders...